Jay McBain

Principal Analyst - Channels, Partnerships & Ecosystems, Forrester

Session/s being presented
  • Mastering Buyer Psychology:
    How customers select vendors / partners
    Tuesday 10 Nov
    AEDT 11:00 // NZDT 13:00


Meet Jay

Jay McBain is one of the most visible thought leaders in the global technology channel.

Named to the Top 40 Under Forty by the Business Review as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends.

He has spent his 25-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, and ChannelEyes.

Jay is the principal analyst for global channels, partnerships & alliances at Forrester - one of the most influential global research and advisory firms in the world.

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