GUEST SPEAKER - JAY McBAIN
Principal Analyst - Channels, Partnerships & Ecosystems, Forrester
Session/s being presented
Mastering Buyer Psychology:
How customers select vendors / partners
Tuesday 10 Nov
AEDT 11:00 // NZDT 13:00
Jay McBain is one of the most visible thought leaders in the global technology channel.
Named to the Top 40 Under Forty by the Business Review as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends.
He has spent his 25-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, and ChannelEyes.
Jay is the principal analyst for global channels, partnerships & alliances at Forrester - one of the most influential global research and advisory firms in the world.